Search Engine Optimization (SEO) refers to the practice of optimizing a website or a web page in order to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic or unpaid traffic to a website from search engines.
SEO Techniques
SEO involves various techniques such as keyword research, content optimization, on-page optimization, off-page optimization, technical optimization, and more. These techniques are used to make the website more relevant and authoritative to search engines, which can help it rank higher in search results for relevant queries.
SEO is an ongoing process, and the best practices and algorithms used by search engines are constantly evolving. As a result, SEO requires continuous monitoring, analysis, and adjustment to ensure that a website remains optimized and competitive in search results.
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